Sue Hwang is president and chief operating of Hollman Inc.

A nearly 30-year veteran at the company, Hwang has contributed at every level. After graduating from the University of Texas with a degree in business administration and a concentration in marketing, she joined Hollman as Project Coordinator in 1994, quickly moving up to leadership roles with increasing responsibility: Vice President of Sales; Vice President; Executive Vice President; and, since 2019, Chief Operating Officer. Her current position of President/COO marks the first time company leadership has moved outside the Hollman family.

Hollman CEO, Travis Hollman, announced Hwang’s new role in December 2022, noting, “[Sue Hwang] is the best person to help take the company to the next level. Sue’s exceptional leadership skills will ensure that Hollman continues to stay the global leader in locker manufacturing.”

As President/COO, Hwang now oversees all facets of the company, working with the executive team to position Hollman for continued growth, overseeing all senior management teams to ensure the company’s vision is executed strategically and profitability, and scaling Hollman’s operations, business processes, and people to align with the company’s goals.

A self-described “servant leader” who is as eager to learn as she is driven and competitive, Hwang’s own philosophies align with Hollman’s core values of quality, innovation, and community—values that have fed her success in business and beyond. At Hollman, Hwang has proved herself adept at identifying and developing new markets, anticipating and adapting to trends, advising customers on ideal solutions, and developing fresh verticals: Under her leadership, Hollman Inc. has expanded into new verticals ranging from fitness to a full range of athletics, workspace, and specialty lockers, always with intention and a single-minded focus on the end-user. In 2018, Hwang was recognized as a Women in Business honoree by The Dallas Business Journal.

“Plan Your Work. Work Your Plan.” It’s a credo that Hwang has called on in her years at Hollman, developing from a single-contributor to the leader of the company—as well as in her family life with her husband and four children, and as a frequent church volunteer, and lifelong fitness enthusiast. And it’s one she credits to a pair of role models: her mother, a single parent and immigrant who instilled in her daughter an unflagging work ethic and her first business mentor, Joe Hollman, the company founder who helped shape her career.

Today, Hwang works to pay the wisdom of her mentors forward, by balancing her focus on taking Hollman to the next level of growth with creating an energetic, passionate, and supportive workplace. “Making work fun is a win for me,” she says. “I enjoy mentoring and developing people who want to grow. It genuinely makes me happy to see people achieve and overcome challenges.”